UK Pavilion Launch Event, Osaka Kansai Expo 2025.

On Friday 8th March, Export to Japan was lucky enough to attend the launch event for the UK Pavilion for Expo 2025 Osaka, Kansai. The event was held at the Hilton Hotel in Osaka, providing a fantastic view of the city at night.

A press briefing and signing ceremony was followed by the main launch event. Guests watched a video message from Lord Offord, rooting the presentation in the strong UK-Japan relationship, and heard from British Ambassador, Julia Longbottom and Osaka Consulate General in Osaka, Carolyn Davidson. Carolyn will be taking on the role of Commissioner General for the UK Pavilion. Olly Watts from ES Global and John Munro of Immersive unveiled the striking modular design that will offer a sustainability led flexible space to house the UK experience. Osaka Mayor, Hideyuki Yokoyama, and Secretary General of the Expo Association, Hiroyuki Ishige, both spoke enthusiastically about the coming project and welcoming the UKs participation.

Supporting Expo 2025’s theme of Designing Future Society for Our Lives, the UK Pavilion will encourage visitors of all ages to #ComeBuildTheFuture by telling our shared stories through a blend of innovative technology, modern design and bright new ideas.

Lord Offord, Minister for Expo, Department for Business and Trade said:

Our presence at Osaka signifies the UK’s commitment to deepening our relationship with Japan, building on our strong trade and investment relationship through CPTPP, CEPA, and our digital partnership.

Expos are an opportunity for the world to come together and collaborate, innovate and educate on some of the biggest issues we face, and I look forward to welcoming visitors to the UK Pavilion when doors open in April 2025.

British Ambassador to Japan Julia Longbottom said:

World Expos are a symbol of unity and cooperation in the face of global challenges.

The UK pavilion at the Osaka Kansai Expo next year will be an opportunity for visitors to immerse themselves in the UK, to get a taste of its creativity and innovation, and to learn more about how we are working with Japan and the wider international community to help build a sustainable future. The UK’s wide-ranging partnership with Japan provides a solid foundation on which we want people to ‘Come Build the Future’ with us.”

Delegates pose alongside Myaku Myaku character in front of an image of the UK Pavilion design.
From L-R: Myaku Myaku, Hiroyuki Ishige (Secretary General of the Expo Association), Carolyn Davidson (UK Pavilion Commissioner General), Hideyuki Yokoyama (Mayor of Osaka), Julia Longbottom (British Ambassador), Koji Haneda (Commissioner General of the Exhibition in Japan), Olly watts (ES Global), John Munro (Immersive).

The UK’s presence at Expo 2025, Osaka, Kansai will offer opportunities for UK businesses to showcase their products and services on a global stage. It is expected that around 28 million visitors will attend Expo, alongside 160 participating nations.

The UK’s participation at the Expo is an opportunity to build on the increasingly strong relationship between the UK and Japan, following the agreement of the Hiroshima Accord last year. The UK and Japan share a high level of ambition for our partnership, demonstrated by the success of our Comprehensive Economic Partnership Agreement (CEPA), agreement to the UK’s accession to CPTPP[1]; as well as our shared focus on science, innovation and technology, including our UK-Japan partnerships on Cyber, Digital and Semiconductors.   

The design and build of the UK Pavilion will be supported by an impressive cast list of UK companies, spearheaded by ES Global and Immersive International together with leading design partners WOO architectsMax Fordham LLPMomentum Structural EngineersSpeirs Major Light Architecture and Fira Landscape Ltd.

Alongside the creative and build team, Turner and Townsend, is working with the UK to manage design integration, project management and the construction process of the UK Pavilion.

More information

Please visit the Business Opportunities at Osaka Expo 2025 page for more information.


[1] Comprehensive and Progressive Agreement for Trans-Pacific Partnership