Japan is the world’s second largest media and entertainment market. It possesses a broad array of advanced technology and infrastructure, and is home to high-quality producers of content (film, TV, anime, music, etc) and hardware.

Its tech-savvy consumers drive forward innovation, with an increasing drive for creative concepts and ideas from overseas.

There is demand for innovative, interesting, high-quality digital content from various media/channels, as well as relevant technology/apps.

The UK’s high-quality and innovative contents are sought after with an appreciation of UK creativity in digital media.

Key areas of opportunity are TV content – where UK’s world-leading strengths are becoming better understood, music – especially in the live sphere, and the huge world-renowned animation market.