Podcast
09. Ecommerce in Japan with Mike Nguyen
In this episode we are joined by Mike Nguyen, Global Partnerships Planner at Rakuten, to explore the rapidly growing world of Japanese ecommerce.
Consumer Goods
Japan is the ultimate consumer-led society. Japanese people still spend a huge amount of their income on consumer goods.
At 80% this is far higher than other comparable developed economies. Consumer trends rise and then fall rapidly setting the pace for the rest of Asia, and young professionals are a key segment for retailers. However, the amount of wealth tied up in households means that the highest-consuming age bracket are 60 to 70 year olds.
News
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Expert Advice
Kae Miyazawa
Head of Consumer and Retail
Kae Miyazawa and her experienced team at the Department for International Trade lead on business opportunities in the consumer goods, creative industries, food & drink and fashion sectors in Japan.
