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Fashion

Japan has long been one of the world’s largest fashion markets. In Asia, Tokyo is a hub of creative fashion, with Japanese designers and foreign designers rubbing shoulders in ultra-trendy neighbourhoods of Harajuku, Shibuya, Daikanyama, and elsewhere. Trends change regularly led by fashion-savvy and affluent consumers. There are approximately 250 department stores, 500 fashion boutique chains, and many other independent stores country-wide.

British fashion is well regarded amongst Japanese consumers who appreciate the uniqueness of UK design and admire the heritage of British fashion brands. It is the largest market for UK fashion outside the EU and the US.

‘Made in the UK’ is considered by many in Japan as a sign of authenticity. Key opportunities exist for British heritage brands which are made in the UK, emerging talented designers, brands with Royal Warrant association, and stores/collections with links to celebrities or other leading cultural icons in music and society.

Podcast
Podcast
Licensing in Japan – with Roger Berman of ZenWorks
A welcome return to the Export to Japan world for Roger Berman. Around 9 years ago, Roger spoke to Export to Japan for one of our live webinars. We are …
Podcast
Podcast
E-Commerce in Japan 2024 with Rakuten
Want to start selling online in Japan? Rakuten is a giant in the market. Hear from Senior Business Development Manager, Koki Araga, for expert advice!
Podcast
Podcast
Promoting UK Business through EXPO 2025
As hosts of the Expo 2025, the global spotlight will be shining on Japan, and the Kansai region. In anticipation of this major event, We bring you an episode introducing …
Article
Article
Review of 2023: Luxury Brands Mission
For our second featured look back at the year, we highlight the luxury brands cohort that came to Japan in a coordinated mission with our Secretary of State for Business …
From the Archive
From the Archive
Japan’s Retail and Consumer Goods Market: Insights and Actionable Strategies for Success
Join us for an exciting and informative webinar on the Japanese market! Whether you are new to doing business in Japan or looking to expand your existing operations, this webinar …
From the Archive
From the Archive
Japan Success Story – Rutherford’s
Luxury hand-stitched bridle leather bags – Made in the UK, Sold to Japan. How lost English traditions are revived by the Japanese market. Rutherford’s bags are a success story of …
From the Archive
From the Archive
What you need to know about E-commerce in Japan
By Elizabeth Wormald Japan ranks fourth globally in eCommerce sales. So what does this mean for you? If you are looking to begin selling in Japan, eCommerce is an ideal …
From the Archive
From the Archive
Everything You Need To Know About Selling On Rakuten – Recorded Webinar
Watch this webinar where we uncover how to get your products in front of millions of consumers in Japan. Did you know that Rakuten is one of the biggest e-commerce marketplace in …
From the Archive
From the Archive
LINE Collection: Fashion & Gift Market Distribution Solution (Recorded Webinar)
Watch our free webinar to learn how you can introduce your products to retailers and buyers throughout Japan.  LINE, the world’s leading messenger application, is now providing a new distribution …
From the Archive
From the Archive
Fashion Is GREAT In Tokyo
British Fashion and Lifestyle Brands are Finding Success in Japan DIT Japan once again organised a successful fashion trade mission in November 2016. Twenty eight companies attended the mission and …
From the Archive
From the Archive
How To Sell On Rakuten Ichiba: Recorded Webinar
Rakuten Ichiba is Japan’s largest online e-commerce marketplace. Watch our recorded webinar and find out how to get your products in front of millions of consumers in Japan.  Get Your …
From the Archive
From the Archive
From Betley to Tokyo: British Designer Finds Success in Japan
“Working with UKTI has helped us to open many doors in near and faraway places which otherwise we may never even have dreamed about. The help and support we have …
From the Archive
From the Archive
Fashion and Lifestyle Trade Mission to Japan 2015
In November 2015, UKTI London and UKTI Japan organised a fashion and lifestyle mission to Japan, in association with the UK Fashion & Textile Association and the British Allied Trades …
From the Archive
From the Archive
Fashion Market in Japan and South Korea: Differences & Opportunities
South Korea & Japan are two of the most developed fashion markets in Asia for British brands. Hear from industry experts & the UKTI teams on why what works in …
From the Archive
From the Archive
Tangle Teezer: Untangling the Japanese Market
“Our products are real examples of British design, and all of our brushes are manufactured in Britain. Our British branding is so strong and this is so important to us …
From the Archive
From the Archive
Guidebook for Exporting and Importing Cosmetics to Japan
The EU-Japan Centre for Industrial Cooperation presents an in-depth report on importing and exporting cosmetics into Japan. This guide is essential for any UK company wishing to enter the huge and …
From the Archive
From the Archive
Five Trends In Japan That Matter To You
The UK Trade & Investment team in Japan has pulled together the five trends that matter right now to businesses in Japan. Published June 2013. Photo Credit: boskizzi via Compfight cc
From the Archive
From the Archive
British Fashion Iconic As Ever In Japan
British fashion, which encompasses quality, tradition, edginess, and cool, continues to enjoy popularity with Japanese consumers. From flamboyant and fanciful through chic, classic and cool, British designers have a f...
From the Archive
From the Archive
Trade Mission Insight – A GREAT Week in Japan
Joining a Trade Mission is a big commitment, you invest time and money to explore a new market which may or may not result in business opportunities. Increasingly British companies …
From the Archive
From the Archive
Japanese Consumer Behaviour: Recorded Webinar
Is your product or service right for the Japanese market? Understanding the Japanese consumer is your first step to establishing whether your company could be successful in Japan. Consumer Behaviour …
From the Archive
From the Archive
GREAT Week Japan 2014: Recorded Webinar
Ever wondered what it is like to participate in a Trade Mission? This recorded webinar talks about the GREAT Week Japan 2014 event in October and gives some general tips …
From the Archive
From the Archive
Sir Paul Smith: Business & The Future Of Design
On his most recent visit to Japan in April 2014, Sir Paul Smith stopped by the British Embassy, Tokyo to share his perspectives of the Japanese market and the future …
From the Archive
From the Archive
Luxury Heritage Brand Big In Japan
“Our research of the ‘British Heritage Market’ had clearly shown the Japanese customer to be a highly discerning British heritage style connoisseur” Mamun Chowdhury, joint founder and managing ...
From the Archive
From the Archive
Creative Industries Shine At GREAT Week Japan
GREAT Week Japan provides UK businesses with a fantastic opportunity to explore the potential of exporting to the Japanese market. The first GREAT Week Japan, held between October 28th and …
From the Archive
From the Archive
A Week In The Life Of A Trade Mission Delegate
Follow mission delegate Damon Hill on his week-long market visit to Japan led by UK Trade & Investment North West and East of England in early 2014.  Background This market …
From the Archive
From the Archive
UK Golf Fashion Company On Course For Success
UK golf company Bunker Mentality finds renewed direction and growth opportunities after joining a UK Trade & Investment Trade Mission to Japan. Nottinghamshire-based Bunker Mentality hopes to increase exports to J...
From the Archive
From the Archive
MD Golf Swings Into Japan
“Japan is a key element of our business – but if we can properly develop the market, Japan could be one of the most important parts.” Michael Morton, founder and …
From the Archive
From the Archive
Webinar: E-Commerce In Japan
Expert Michael Causton of JapanConsuming takes you through the steps to access the Japanese market through e-Commerce in this detailed and informative webinar. UK Trade & Investment Japan hosted this …
From the Archive
From the Archive
Zandra Rhodes Talks About Success in Japan
Zandra Rhodes talks about the Japanese fashion scene and the contribution British designers can make here. Zandra Rhodes CBE has more than 50 years of being at the forefront of the …
From the Archive
From the Archive
Exclusive Report: E-Commerce in Japan
An exclusive report for British consumer goods companies on how to increase sales in the growing Japanese E-Commerce Market. The Japanese market for e-commerce has been booming; the government estimates non-store &hel...
From the Archive
From the Archive
‘Bag It Don’t Bin It’: A Hit In Japan
“I cannot see how I could have successfully introduced our brand to the Japanese market without this assistance and the UKTI’s Overseas Market Introduction Service report.”  Julia Gash, Bag It …
From the Archive
From the Archive
Anya Hindmarch on Success in Japan
Anya Hindmarch Talks about Exporting to Japan and Doing Business with the Japanese Exporting Great British Fashion to Japan On the 23rd April 2013 at Daikanyama in Tokyo’s fashionable Shibuya, …
From the Archive
From the Archive
Getting Started in Japan, with Sir Paul Smith
Sir Paul Smith speaks to UKTI about the advantages of doing business in Japan and the importance of immersing yourself in the market. Send Us Your Enquiry to see if you …
From the Archive
From the Archive
Conversation with… Stella McCartney
Stella McCartney visited Japan in May to celebrate the opening of her new shop in central Tokyo. At the glamorous launch of her Autumn/Winter collection at the Embassy, Ambassador Tim …

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