PODCAST: The Story of an Iconic British Brand in Japan with Jim Walker

First published: 12th March 2021

Introduction

Jim Walker is co-managing director of Walker’s Shortbread Ltd, whose products are now a staple of souvenir shops up and down Japan. In this episode, Jim gives us some great insight into his company’s journey into the Japanese market.

Video Podcast

Podcast notes

Jim Walker is co-managing director of Walker’s Shortbread Ltd, whose products are now a staple of souvenir shops up and down Japan. In this episode, Jim gives us some great insight into his company’s journey into the Japanese market.

Audio version

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