Japanese Consumer Behaviour: Recorded Webinar

Is your product or service right for the Japanese market? Understanding the Japanese consumer is your first step to establishing whether your company could be successful in Japan.

Consumer Behaviour in Japan

Japanese consumers are unique and taking time to understand what makes them tick is crucial to the success of your products in this huge and lucrative market.

The webinar was recorded on September 3rd, 2014 and featured UK Trade & Investment Japan’s Head of Trade, Richard Buttrey hosting our special guest speaker Mr Saleem d’Aronville, Creative Director of Aoki Inc Orihica a leading Japanese menswear brand.

This webinar covers:

  • Key characteristics of Japanese consumers.
  • Japanese consumer behaviour
  • Lifestyle
  • Purchasing habits
  • Service expectations

Please Send Us Your Enquiry to see how you can bring your business to Japan.

For more information on the Japanese market, you may find our Market Overview useful.