Fashion Market in Japan and South Korea: Differences & Opportunities

South Korea & Japan are two of the most developed fashion markets in Asia for British brands. Hear from industry experts & the UKTI teams on why what works in one country, may not work in the other.

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Japan and Korea are the 2nd & 3rd biggest export markets in Asia-Pacific for British goods, and clothing and accessories make up a large part of this.

Both markets hold many opportunities for British exporters; a respect and hunger for ‘Brand Britain’ and British designs, a willingness to pay for quality, and publics that are always looking for new trends.

However, despite these similarities, there are many differences in fashion, business and culture between these two countries, ones that British Exporters should be aware of when considering exporting.

In this webinar you will hear from:

  • Sue Kinoshita; Director of UKTI South Korea, and former Director of UKTI Japan
  • Kae Miyazawa, Head of Fashion, UKTI Japan
  • Philip Thacker, Senior Adviser Japan & Asia, Pentland Brands Plc

Contact Kae and her team for more information on the fashion market and how to do business in Japan.

This webinar was recorded on 1 October 2015.

Fashion Market in Japan and Korea Webinar Slides


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