Join DBT as they explore the games market in Japan – the 3rd largest in the world by revenue, July 2025
Expressions of Interest now open!
The Department for Business and Trade (DBT) in partnership with UK Interactive Entertainment (UKIE) and Games London are delighted to open Expressions of Interest to UK games companies to take a trade mission to Japan, July 14th – 24th 2025.
Selected delegates will connect with industry players in Tokyo, attend BitSummit and engage with our specially curated Video Games Transforming Lives exhibit at the Osaka World Expo 2025.
BitSummit is Japan’s leading independent games festival, taking place in Kyoto and attracting global industry players.
Video Games Transforming Lives Exhibit at Expo, is a four-part exhibit designed to showcase UK innovation, creativity & accessibility in games – in partnership with National Video Games Museum.
Held over six months, the World Expo will take place in Osaka, Japan, from April to October 2025 and is forecast to attract in the region of 28 million visitors, encompassing the overarching Expo theme of ‘Designing Future Society for Our Lives’.
This mission is aimed at ambitious games companies, looking to explore or grow their footprint in Japan. You will also gain market insights to provide a full understanding of the Japanese games landscape.
MORE DETAILS ON THE PROPOSED VISIT via the link.



