UK firms enter the race for Japan Rugby World Cup and Tokyo Olympic and Paralympic Games contracts. Watch our video and read our in-depth article to find out more.
British Expertise in Global Sporting Events
British companies with expertise and know-how in the sporting arena are looking to get ahead of the competition in the run-up to Japan hosting two of the largest international events on the global sporting calendar: The 2019 Japan Rugby World Cup and the 2020 Tokyo Olympic and Paralympic Games.
A 19-strong trade mission under the banner of Sport is Great Britain visited Japan in late November and discovered a high degree of interest in the companies’ skills, in large part because they were perfected when London hosted the Olympic Games so successfully in the summer of 2012.
Jointly delivered by UK Trade & Investment and the British Chamber of Commerce in Japan, the mission was held in the spirit of the Global Sports Host-to-Host Agreement that was signed when Prime Minister Shinzo Abe visited London and the Queen Elizabeth Olympic Park earlier this year.
Under the agreement, Britain has since 2013 been sharing a wide range of experiences and lessons learned during the 2012 games, ranging from Games organization and management to venues, infrastructure, security, sustainability, design and legacy issues.
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Article by Julian Ryall, December 2014
