British firms brought their flair for technology, engineering excellence and design to the Automotive Engineering Exposition 2015, held at the Pacifico Yokohama Exhibition Hall over three days from May 20.
And representatives of the UK government department that organised the impressive British pavilion said there was “more interest than ever before” in the UK’s auto sector.
“The Japanese see Britain as a good market, partly because we already have Japanese plants and they have been working with us for many years,” said Dave Yuill, strategic technologies manager for the Department for Business, Innovation and Skills.
Read about last year’s event here.
To see how one UK company that specialises in manufacturing car crash test barriers entered the Japanese market, read our informative case study Cellbond: Impacting on Safety in Japan.
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Article by Julian Ryall, May 2015.