Tokyo’s Olympic Challenge

A cold, snowy morning in Tokyo set the scene for Lord Paul Deighton’s presentation on leadership, governance and accountability, three important aspects for any country rising to an Olympic challenge.

Lord Deighton’s experience in running the Olympic and Paralympic Games stems from his involvement with the London Games in 2012, when he was the CEO of the London Organising Committee of the Olympic and Paralympic Games (LOCOG) from 2005 through to 2012.

He appeared confident about Tokyo’s ability to host the Games saying, “I know Tokyo 2020 is going to be absolutely fantastic,” and believes that innovation in Japan in the sectors of technology and fashion are especially attractive opportunities.

His passion for the Games dates back to 1964, the first Olympics he can remember and the impact they had on him as he listened to the coverage on the radio. “The memories you create during the Games are special,” he said.

Deighton then gave a series of tips to the attendees on the best ways to deliver a successful Games experience to all.

His first point involved knowing exactly how many days and weeks remain until the opening ceremony, as time is the one deadline that is non-negotiable. Having a solid grasp of time and what needs to be achieved during that time is key.


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Photo credit BCCJ / Antony Tran


Tokyo 2020 will bring with it countless opportunities for UK companies to bring their business to Japan. Keep checking our Current Opportunities page for updates and business opportunities in this sector.

Our dedicated Olympics sector page compiles our entire global sporting events content.

Find out about Opportunities in Japan’s Global Sports Business in our free, recorded webinar (sign in required).

Learn about the benefits of attending trade missions through our video and accompanying article UK Firms Attend Global Sports Mission to Japan.

Find out about the Opportunities in Technology for Tokyo 2020 in our coverage of a round table event featuring Minister Sajid Javid at the British Embassy in Tokyo.

If you are a UK company considering market entry into Japan, contact one of our expert trade advisers for a Free Market Assessment.


Article by Vanessa Holden, March 2014