Tangle Teezer: Untangling the Japanese Market

“Our products are real examples of British design, and all of our brushes are manufactured in Britain. Our British branding is so strong and this is so important to us and the Japanese market.”

Shaun Pulfrey, Tangle Teezer – Inventor, and Founder

British Design and Made in Britain Finds Popularity in Japan

Shaun Pulfrey is the perfect poster boy for the British Government’s GREAT campaign. Using his 30-year experience as a colourist in the hairdressing industry to create his own innovative method of untangling his clients’ hair, the Tangle Teezer was born. Launching in 2007, the brand, which prides itself on being Made in Britain, has found phenomenal success in 80 countries across the world.


The remainder of this article is a resource for members only. Please register or login to access. 

Get free and unlimited access to in-depth market reports, videos, invitations to relevant events and priority support. Join here.




For more insight into the consumer goods market in Japan, please see our dedicated Consumer Goods and Fashion pages.

Fill out our Free Market Assessment form if you would like to find out your market potential in Japan.

Tangle Teezer Case Study