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Olympics 2021

Japan won the opportunity to host the Rugby World Cup 2019 and the Olympic and Paralympic Games in 2020 – delayed to 2021 due to the Covid-19 outbreak.

These events are providing potential business and partnership opportunities for British companies – large and small.

The UK had the pleasure and privilege of hosting the 2012 Olympic and Paralympic Games – this provided London with a golden summer of sport and a tremendous lift for the whole country. But London 2012 would not have been possible without careful planning and expertise. The experience led to many lessons being learnt along the way.

The UK Government has made it clear to Japan that we are very keen to look for ways to share this experience, expertise and lessons learnt with as they begin the detailed planning and delivery of the Rugby World Cup and the Olympic Games.

Whilst Japan has a strong domestic industry and previous experience in hosting sports events it is expected that UK companies will still find opportunities to contribute to these events – almost certainly in partnership with Japanese firms. Initial analysis within the Department for International Trade in Japan suggests that UK companies with capabilities in the following areas might have particular skills to offer:

Safety and Security including Cyber Security
Sustainability and Low Carbon technology
Broadcasting and communications
Design – from architecture to fashion and beyond
Training and consultancy services
DIT Japan will be leading a programme of activities and events in the months ahead. Initially this will focus on the exchange of lessons learnt from London 2012, but when appropriate UKTI will begin to involve relevant UK companies to the dialogue.

We shall publish further details of our engagement plans shortly.

To view the current business opportunities around the Tokyo 2020 Olympic & Paralympic Games, please click here.

News
News
Recorded Webinar: Risk Management at Sporting Events: Stadium Management in the New Normal Era
Sports Business Japan 2020, 7 October 2020 DIT Japan showcased the UK’s excellence in sports business at the Sports Business Japan online conference and exhibitions. Given uncertainties around the Olympics …
Report
Report
Tokyo Games 2020 Procurement Results (July 2019 Update)
Download the procurement results for Tokyo 2020 Olympic and Paralympic Games. Updated regularly.  2018-19 is the crucial year for Tokyo 2020 and RWC 2019 procurement, and we understand that the Japanese …
From the Archive
From the Archive
How To Win Contracts For Tokyo 2020: Recorded Webinar
Watch our free webinar video on global sports procurement ahead of Tokyo 2020, and learn how to win business in Japan in this sector.  Tender for Tokyo 2020 and Bring …
From the Archive
From the Archive
Japan Global Sporting Event Procurement – A Guide for UK companies
Download our in-depth report on procurement for the Tokyo 2020 Olympic and Paralympic Games, and win lucrative contracts in this exciting market. Win Global Sporting Event Contracts and Bring Your …
From the Archive
From the Archive
Stadia and Arena Asia Pacific 2016
UK Companies Are Seeing Increasing Opportunities to Lend Their Expertise in Japan The Department for International Trade (DIT) organised a networking ice breaker session for key players in the global …
From the Archive
From the Archive
Rugby World Cup 2019 and Japan
Rugby is Breaking New Ground in Japan and Opening Business Opportunities for Foreign Companies Murray Barnett, World Rugby’s Head of Commercial, Marketing and Broadcast spoke at a joint British and …
From the Archive
From the Archive
Prosperity Fund Tokyo – Call for Bids
UK Companies Can Win Business in Japan By Bidding for UK Prosperity Fund Projects This year, the Japan Prosperity Fund is inviting bids to implement four projects: EU-Japan Economic Partnership …
From the Archive
From the Archive
Inclusion and Diversity in View of the Tokyo 2020 Paralympics
Paralympics in Tokyo 2020 to Provide Opportunities in Japan After Rio 2016 all eyes will turn to Tokyo and the pressure to host an amazing Olympic and Paralympic Games will …
From the Archive
From the Archive
Highlights And Opportunities For Tokyo 2020
Watch our webinar to learn about Japan’s progress on the road to Tokyo 2020 and get the latest updates on business opportunities for British companies in this sector.  Tokyo 2020 …
From the Archive
From the Archive
Global Sporting Events in Japan: Highlights and Opportunities
The BCCJ’s in-depth report will update you on the progress that has been made in Japan on the road to RWC 2019 and Tokyo 2020. It will also identify exactly …
From the Archive
From the Archive
Team GB – Partnership, Opportunities and Sponsorship
Business Opportunities and Collaboration for Team GB in Japan Earlier last month, members of the British Olympic Association arrived in Japan to sign Memorandums of Understanding with various Japanese Universities &he...
From the Archive
From the Archive
Rugby World Cup England 2015 Gala Reception
Gala Reception at the British Embassy Sends off the Japanese Rugby Team with Great Fanfare The Ambassador’s Residence at the British Embassy Tokyo was abuzz as attendees gathered for a …
From the Archive
From the Archive
Global Sports Trade Mission Seminar 2015
The Global Sports Trade Mission Seminar 2015, held at the British Embassy in Tokyo, provided a platform for UK companies to showcase their expertise to key stakeholders involved in the …
From the Archive
From the Archive
London 2012: Delivering the Economic Legacy
Download our free report to learn more about how the British Government’s Olympic Legacy programme has continued to leverage maximum economic benefit from the London 2012 Olympic and Paralympic Games. This …
From the Archive
From the Archive
Global Sporting Events in Japan
Three major global sporting events are set to take place in Japan over the coming years. This report sets the scene for British companies who may be interested in becoming …
From the Archive
From the Archive
Tokyo’s Olympic Challenge
A cold, snowy morning in Tokyo set the scene for Lord Paul Deighton’s presentation on leadership, governance and accountability, three important aspects for any country rising to an Olympic challenge. …
From the Archive
From the Archive
Opportunities in Japan’s Global Sports Business
Watch our recorded webinar to find out the latest developments and business opportunities for UK companies in view of the Rugby World Cup 2019 and the 2020 Olympic and Paralympic …
From the Archive
From the Archive
UK Firms Attend Global Sports Mission to Japan
UK firms enter the race for Japan Rugby World Cup and Tokyo Olympic and Paralympic Games contracts. Watch our video and read our in-depth article to find out more.  British …
From the Archive
From the Archive
Opportunities in Technology for Tokyo 2020
This video will introduce opportunities for UK tech companies in view of the Rugby World Cup 2019 and the Olympic and Paralympic Games 2020, both of which will be held …
From the Archive
From the Archive
Tokyo 2020 Emblem Design Competition
Background The emblems must incorporate the concept that the Tokyo 2020 Olympic and the Tokyo 2020 Paralympic Games are a Games for the world, for Japan and for the future. Sport …
From the Archive
From the Archive
UK-Japan Olympic & Paralympic Cooperation Week
The Seminar      |     Presentations June 2nd to 5th 2014 marked a series of presentations, briefings and workshops during a cooperation week, held at the British Embassy, Tokyo. …
From the Archive
From the Archive
Tokyo 2020 Key Players Learn From London 2012
Sir Jonathan Stephens, a key official responsible for the successful delivery of London 2012, gave a presentation on the delivery and legacy of the Games to Japanese organisations engaged in …
From the Archive
From the Archive
Webinar: Tokyo 2020 Olympic Opportunities
Find out about UK Trade & Investment and the British Embassy Tokyo’s plans to work with Japan as Tokyo gears up to host the 2020 Olympic and Paralympic Games. The …
From the Archive
From the Archive
Roberts Supports Tokyo 2020 Olympic Games
“As a newcomer to the Japanese market, we need to be patient, spontaneous & polite”  Mari Robert, Roberts Support Services Ltd Founded in 2000, the company is part of the …
From the Archive
From the Archive
Arup Designs Influencing Olympic Stadium
“Without UKTI’s assistance, it would have been much more difficult for us to get the recognition of Japanese corporate clients” Arata Oguri, Arup Britain’s Arup has been instrumental in providi...
From the Archive
From the Archive
Podcast: Tokyo 2020 Success and Opportunities
Sue Kinoshita, Head of UKTI Japan & Master Blogger writes … It takes a lot to get me out of bed at 5am. An early flight to an exotic holiday …

Expert Advice

Akiko Yanagisawa
Head of Sports Economy and Business Services
Akiko Yanagisawa and her experienced team at the Department for International Trade lead on business opportunities in sports business, including RWC2019 and Tokyo2020, building or renovating sports facilities across Japan etc. She also leads on professional business services sector and UK-Japan collaboration projects on infrastructure projects.

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The Founding Partners support our not-for-profit's mission to support companies as they develop their business in Japan.

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Corby Enterprise Centre, Suite 34,
London Road, Corby,
NN17 5EU,
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Landwork Aoyama Building 28,
2-7-26 Kita Aoyama,
Minato-ku,
Tokyo, 107-0061
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