Prince William Launches Innovation Is GREAT Campaign

The year-long Innovation is GREAT campaign in Japan received a royal seal of approval with Prince William, the Duke of Cambridge, helping to launch the showcase of British technology during his four-day working visit.

The Prince arrived in Tokyo on March 5 and, during his first visit to Japan, met the Emperor and Empress as well as travelling to Tohoku to meet residents of areas devastated by the March 2011 earthquake and tsunami.

But his support for the technological prowess of British companies generated just as many headlines.

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Photo credit (c) British Embassy Tokyo/Alfie Goodrich

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Article by Julian Ryall, March 2015