PODCAST: Navigating Business Culture in Japan with Wakako Yamaguchi

First published: 1st April 2021

Introduction

In this episode, Steve is joined by colleague Wakako Yamaguchi, Account Manager at Business Link Japan. As a native Japanese speaker with many years of experience introducing brands to the Japanese market, Wakako gave us her take on how to go about doing business in Japan.  

Video Podcast

Podcast notes

Over her career, Wakako has helped shape the Japan market entry strategy and business development for many international companies, particularly in the tech sector. As a native Japanese speaker with many years of experience introducing brands to the Japanese market, Wakako gave us her take on how to go about doing business in Japan.

Audio version

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