Introduction
Nanako Aramaki, Chief Localisation Officer, from the Tokyo/London content marketing agency Tamlo, joins Steve in a chat that covers the specific considerations for digital content in Japan. Copying and pasting your global campaign won’t cut it! Localisation is the key. We also cover social media in Japan, the rise of influencer marketing, and the high value Japanese audiences place on trust. Enjoy Nanako’s fresh perspective!
Video Podcast
Podcast notes
For more on marketing in Japan visit the sales and marketing section at https://exporttojapan.co.uk/guide/
For more about Tamlo visit: https://tam-tamlo.com/en/
We also talk social media in Japan with Custom Media in episode 3
