PODCAST: Marketing in Japan with Nanako Aramaki of Tamlo

First published: 19th January 2023


Nanako Aramaki, Chief Localisation Officer, from the Tokyo/London content marketing agency Tamlo, joins Steve in a chat that covers the specific considerations for digital content in Japan. Copying and pasting your global campaign won’t cut it! Localisation is the key. We also cover social media in Japan, the rise of influencer marketing, and the high value Japanese audiences place on trust. Enjoy Nanako’s fresh perspective!

Video Podcast

Podcast notes

For more on marketing in Japan visit the sales and marketing section at https://exporttojapan.co.uk/guide/

For more about Tamlo visit: https://tam-tamlo.com/en/

We also talk social media in Japan with Custom Media in episode 3

Audio version