Market Research in Japan with Rupert Sutton

In this episode, Steve talks to Rupert Sutton from Weben Partners. Rupert is an experienced FMCG Commercial Director. He has global expertise in strategy development, consumer and trade marketing, CRM, research, and sales category management. Rupert explains some key concepts to understand about the Japanese consumer that companies should consider before entering the Japanese market.

Watch the video version on our Podcasts Page.