Lessons from Thirty-One Years of Selling in Japan

In this episode, we take a close look at how can foreign exporters sell to Japanese buyers and how to avoid fatal business pitfalls.

Our guest, Dr Greg Story, author of Japan Sales Mastery, is a well-known leader in academia, consulting, investments, trade representation, international diplomacy, retail banking and people development. Greg has lived in Tokyo for 31 years and joined Dale Carnegie Training Japan as president in October 2010.


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