Join key officials from the Department for International Trade (DIT) and Export to Japan for a comprehensive look at the Japanese eCommerce market in 2021.
Ecommerce in Japan is led by two brands that are little known in the west: Rakuten and PayPay Mall. The third name is more familiar: Amazon.
Overall, online marketplaces, rather than conventional online stores, dominate ecommerce in Japan. A survey of Japanese consumers by the Ecommerce Foundation found that 39% had bought from an online marketplace in the last month.
This webinar was hosted by the Department for International Trade. Please fill in the form below to get access to the video.