Insights Into Japan’s eCommerce Market

By Elizabeth Wormald

Japan ranks fourth globally in eCommerce sales. So what does this mean for you? If you are looking to begin selling in Japan, eCommerce is an ideal place to start. According to a 2017 report by the Ministry of Economy Trade and Industry (METI) B2C and B2B eCommerce have been growing steadily.

The B2C eCommerce market grew by 9.1% in 2017 making it worth 16.5 trillion yen. Within B2C eCommerce the two largest sectors of consumer goods growth were in furniture/interior design goods and stationary/office goods which saw 9.85% and 8.2% in growth from 2016 respectively.

The B2B eCommerce market also saw an increase, growing by 9% to 317.2 trillion yen. Moreover, there has been a rapid increase in C2C eCommerce, with the net auction market being worth 1.1 trillion yen.

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