By Eve Bentley
Panasonic is now selling a digital coffee roaster designed by British start-up IKAWA. This is the story of British creativity and innovation meeting Japanese service excellence.
IKAWA’s innovative technology was the perfect match for the Japanese tech giant – allowing it to expand its home coffee roasting service ‘The Roast’, a monthly subscription service of fresh coffee beans supplied exclusively by Panasonic and a household coffee roaster based on the design of IKAWA’s roasters.
The paths of IKAWA’s founders Andrew Stordy and Rombout Frieling crossed with Panasonic in 2008 when they were trialling their first coffee roasting system at the start-up business incubator within the London Royal College of Arts in East London – a hub of design and innovation.
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