ICON’s Japanese Strategy Clicks into Place

“I cannot praise highly enough the quality of the service we have received from UK Trade & Investment Japan” David Green, ICON ICON began exploring Japanese business opportunities with the help of UKTI approximately 3 years ago. In addition to researching the most cost effective methods of starting-up in Japan and assessing the mobility of ICON’s products and services, UKTI provided essential insights into Japan’s unique business culture. ICON initiated the process by focusing on one of its specialist areas – the automotive industry – by commissioning Overseas Market Introduction (OMIS) reports from UKTI. These reports gave a view of…