Marketing Your Brand In Japan: A Checklist

Nanako Aramaki, Chief Localisation Officer, from the Tokyo/London content marketing agency Tamlo, explains the specific considerations for marketing your brand in Japan. Copying and pasting your global campaign won’t cut it! Localisation is the key.

We also cover social media in Japan, the rise of influencer marketing, and the high value Japanese audiences place on trust.



From the archive:

Tim Hitchens Ex Ambassador to Japan, sat down with Jen Kavanagh,DBT Marketing Director of Asia Pacific, to discuss marketing your brand in the region.

Jen Kavanagh, BDT’s Marketing Director of Asia-Pacific, reveals how British businesses can market their brand in Japan and the rest of the Asia-Pacific region.

Her top tips include:

  • Doing market research
  • Contacting DBT
  • Choose the right partner
  • Think about the type of media you want to attract
  • Think about tailoring your online presence to local markets
  • Work with a local agency in the market

Send Us Your Enquiry today for a tailored assessment of your company’s chances in Japan.

Watch our other videos about marketing in Japan, including  Marketing to Japanese Consumers with Ray Bremner, CEO and President of Unilever Japan.

Last updated January 2024: Steve Crane OBE