Japan Success Stories

A series of interviews with CEO’s Founders and Executives from International companies giving a first hand account of how they succeeded in Japan


Alex Hughes has been working with a Japanese distributer for over 10 years and has great insight into the close working relationships and investments required to successfully embed into the Japanese market.



How a 17-year-old British programmer brought to Japan by Nintendo went on to found one of the most successful independent games development studios in Japan.

Walker’s Shortbread:

Jim Walker is co-managing director of Walker’s Shortbread Ltd, whose products are now a staple of souvenir shops up and down Japan. In this episode, Jim gives us some great insight into his company’s journey into the Japanese market.

Urban Apothecary London:

Tajinder Banwait, Founder and Managing Director at Urban Apothecary London shares some great insight into her company’s journey into the Japanese market.


Bango’s recent acquisition of the global payment business of Japanese telecommunications giant NTT Docomo, prompted us to get in touch with Andy and Anil for a discussion on the route they have taken to build trust and establish themselves in the Japanese market.


Ryo Umezawa shares insights in to angel investing, startups, entrepreneurship, hiring locally, finding partners in Japan, localisation and more.

Read our Hailo Japan case study for more information.

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Last updated November 2023: Steve Crane OBE