GREAT Week Japan 2014

Watch the video to find out the benefits of attending a GREAT Week Japan trade mission from the delegates themselves. 

The GREAT Week trade mission briefing took place at the Grand Arc Hanzomon Hotel in Chiyoda-ku. UK Trade & Investment’s Head of Trade, Richard Buttrey, welcomed the delegates to Japan as he gave a short presentation about the Japanese market and the advantages of doing business in Japan, including the strengths of the market.

Saleem D’Aronville, Creative Director at AOKI Inc., who recently participated in a live webinar organised by UKTI, shared his vast knowledge and experience of doing business in the Japanese market, gave essential tips on succeeding in Japan, and was also on hand to take questions from the floor. “Some of the characteristics of Japanese consumers are the high disposable income, being early adopters, hobbies being important, seasonality having a massive impact, being discerning consumers, and the heavy use of micro-blogging,” he said.

Presentations were also given by Hideyuki Kobayashi, Department Manager of the International Business Department at Rakuten, Inc.; Kazuya Inoue, from the Strategic Sales department of Yahoo! Japan; and Katsuki Oshiden, Japan Online Sales Executive at Twitter, Inc.

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You can find out more about the event by reading our blog post Shopping is GREAT in Japan.

If you would like to explore the Japanese market but are unsure of whether to commit to a Trade Mission or not, you may find our Trade Mission Insight article useful.

To find out if you could be doing business in Japan, please Send Us Your Enquiry.

Article by Vanessa Holden, November 2014