Global Sports Trade Mission Seminar 2015

The Global Sports Trade Mission Seminar 2015, held at the British Embassy in Tokyo, provided a platform for UK companies to showcase their expertise to key stakeholders involved in the delivery of the Tokyo 2020 Olympic and Paralympic Games.

Delegates arrived in Tokyo to showcase their expertise 

Delegates gathered on Thursday 9th July, 2015 to give presentations to the Japanese committees and companies involved in planning and preparation for the Tokyo 2020 Olympic and Paralympic Games.

The welcome address, given by Deputy Head of Mission at the British Embassy in Tokyo Julia Longbottom, emphasised how much progress has been made since last year’s seminar. The first trade mission covered governance and planning of such a major event, and the second concerned itself with the fun and excitement of sport, and to identify the solutions to the questions about venues, accommodation, catering, security, and what is important to spectators attending the Games.

Bill Sweeney, CEO of the British Olympic Association, declared, “It’s a great time to be involved in the Olympics and Paralympics.” He encouraged the Japanese attendees to think about their character, personality, and identity in delivering their Games. Great Britain had their most successful performance in any Olympics to date, coming 3rd in the medal table with a total of 65 medals won. The Games have the power to regenerate, rejuvenate and reinvigorate a nation, said Sweeney. The area of East London is a success story and a testament to the legacy that continues on long after London 2012.

Regarding the delivery of the Games, Sweeney spoke of the need for a vision to inspire a generation and unite the nation, the necessity for careful planning for the event to be inclusive and reach beyond sport. Sustainability is an equally important consideration, as is effective and collaborative decision-making. A combination of all of these aspects would ensure a successful event on the world stage.

There would be no Games without athletes, and Sweeney stressed the importance of providing the best facilities, environment, and experience for the participants, who often come to the event at the pinnacle of their careers. Special thought must be given to the athletes’ village, the venues, the food, the transport, and the infrastructure to deliver this community event. The village will need to provide Wi-Fi and access to entertainment for the athletes during their down time, and the food is required to be nutritious and cater to different cultures and countries.

The experience of the spectators is just as important, for what would an event such as this be with no one to cheer on the athletes? The organisers should focus on creating an environment that makes the fans feel as though they are also part of the Games. How involved your country is, is key, says Sweeney. London 2012 was the first “Social Games,” where social media created a buzz. This trend is set to continue for Rio, Tokyo, and beyond.

Sweeney had a few words for the companies and people involved in delivering the world-class event, but ended with a reminder to “enjoy the experience.”

Following Sweeney’s introductory presentation, a number of UK companies presented their expertise in the organisation and delivery of global events, and were available for a networking session that lasted the entire afternoon.

After the company presentations, Graham Davis of the British Chamber of Commerce in Japan reiterated their commitment towards helping Japan deliver an amazing Olympics.

Tim Johnson, Head of the Olympics Team at UKTI Japan announced that there would be future events on the topics of security, crisis management and anti-terrorism.

Zip-Clip Ltd

Zip-Clip are manufacturers of commercial wire suspension systems designed for an array of building services.

They supplied 6 of the stadiums at the London 2012 Olympic and Paralympic Games with their products.

CEO Steve Goldsworthy revealed that installations done with their products progress 6 times faster than with traditional methods, and they are weight and time effective.

The Media Centre for the 2012 Games required the use of 114 kilometres of cables, which the company delivered successfully.

The components are manufactured and distributed in the UK, and their seismic capabilities have been tested to meet necessary standards and requirements.

Alad Ltd

Masanao Nishida of Alad Ltd explained are the publishers of Panstadia & Arena Management Magazine (PSAM). The publication delivers all of the latest information on new developments, from all aspects concerning sporting venues to emerging technologies. They also provide expert analysis on predicted future hot spots for new project development.

PSAM holds an internationally acclaimed annual conference and exhibition called Stadia & Arena. The 2015 event will be held in Singapore, with the world’s leading sports venue owners, operators and developers in attendance, as well as leading architects, designers, contractors, producers and suppliers.

Jayam Ltd

Jayam Ltd is a software firm with a strong presence in the UK. They enhance visitor experience through analysis of data in real time and this is used in tandem with target marketing to increase sales opportunities.

Director Thiru Subramaniam said his company’s specialty is in providing a high level solution and delivering an experience to the customer, which integrates well with a global event such as the Olympics, where audience engagement is key.

The journey starts with the purchase of a ticket, and services include personalized offers from sponsors, event reminders and management, navigation, translation support, and post-event mementos of the entire experience.

MV Global Transport Logistics

MV Global Transport Logistics is a company with vast global experience in mass transit, para-transit, corporate and mega-event transportation consultancy, planning and operations, making it ideal for events on a global scale, such as the Rugby World Cup 2019, Tokyo 2020 and the Kansai World Masters Games in 2021.

Project Director Russell Bryant spoke about their 12 years’ experience in planning and operating work on both mega-events and smaller ones. The company also provides post-event reporting and analysis.

“Transportation is not easy, it’s hard work,” said Bryant. To get an idea of the scale of these events, of the 40,000 staff at London 2012 17,000 were involved in transport. There were 1,200 buses with 3,000 drivers, and 4,000 BMWs with 9,000 drivers to ferry athletes and officials to their destinations. MV Global Transport Logistics has worked with FIFA, previous Olympic Games host cities and Olympic Committees, and is prepared to bring their experience and expertise to Tokyo when the time comes.

Global Infusion Group

Catering is an important aspect of any event, but even more so with global events due to the sheer numbers of people involved, which in the case of Tokyo 2020 includes the athletes, workforce, and volunteers, which will require an extra 10 to 15 million meals. International Project Director Felix Zafra revealed that GIG were a tier 1 caterer at London 2012, and thus looked after 5 stadiums including the Horse Guards Parade, where the very popular beach volleyball competition was held.

GIG’s 31 years of catering solutions experience covers major live events hosted around the world including Guangzhou 2010, London 2012, Sochi 2014 and Baku 2015, and they have also provided their services to clients including royalty, world and religious leaders and celebrities.

Services provided include menu design, procurement, staff training, and on-site management. Their expertise in Halal, Middle East, Asian, Mediterranean and Western catering makes them particularly suitable for international sporting events.

4 Global Consulting

Egemen Onen, Senior Consultant at 4 Global Consulting, spoke about his team’s experience in planning and delivering major events. Planning for the project begins three or four years out from the beginning of the Games, he said.

Their services span the whole life cycle of the event, including the security, planning, programme and risk management, and legacy planning. They have worked on every summer and winter Olympic and Paralympic Games since Sydney 2000, and their most recent clients are England 2015 Rugby World Cup, Glasgow 2014 Commonwealth Games, Sochi 2014 Winter Olympic and Paralympic Games, and London 2012 Olympic and Paralympic Games. (website seems to not be working)

Professional Sports Group

With offices in London and Abu Dhabi, Professional Sports Group is a multi-award winning international sports marketing agency.

The company represents corporate organisations, world famous brands, sports governing bodies, governments, sporting legends, sports stars of today and also those of the future. PSG represents top Olympic athletes like Sir Matthew Pinsent, Tom Daley, the Brownlee brothers, Chad Leclos and Dame Kelly Holmes.

Founder Jamie Cunningham believes that Tokyo 2020 has the capacity to change Japan economically and socially.

Professional Sports Group’s main areas of work revolve around representation, events, communications and sponsorship. They can offer consulting services, athlete talent management, English language sports communications and strategy, and international sponsorship to the major sporting events hosted by Japan over the coming years.

Mosimann’s Ltd

Mosimann’s Ltd is comprised of a restaurant and a catering company, and has been keeping it in the family as a family run business for over 25 years.

The company have been involved in catering on a global scale for both summer and winter Olympic and Paralympic Games, including Beijing, Vancouver, London, and Sochi. They have also been nominated to provide their services at Rio 2016. In 2015 they are providing 3,000 meals a day to various pavilions at Expo Milano 2015.

They possess a Royal Warrant and provided catering for the Royal Wedding in 2011 and Queen Elizabeth’s Diamond Jubilee celebrations in 2012.

“It is our mission to make you look good,” said Managing Director Philipp Mosimann.

For more information on the global events that will be hosted in Japan in 2019, 2020, and 2021, please download our exclusive report on Global Sporting Events in Japan.

To keep up to date on the latest developments in this sector, please refer to our dedicated Olympics 2020 page.

To contact Tim and his expert team directly, Send Us Your Enquiry today.