Japanese companies and consumers are impressed by the quality and taste of British products displayed by more than 30 British companies at Japan’s most important annual food and drink expo.
British companies making their debut at this year’s Foodex Japan learned many things about the business opportunities that exist here – and every single one of them also discovered that “oishii” is the Japanese term for delicious.
“It’s the first word I hear every time any of the visitors to the stand try one of our langoustine,” said James Buchan, chairman of the Scottish Fishermen’s Organisation Ltd. As if on cue, a group of Japanese women sampled Buchan’s langoustine sashimi and uttered the required appreciation for one of Scotland’s key fisheries exports.
Foodex is one of the most useful platforms to test marketability of British products. UKTI Japan is planning to organize a UK pavilion in similar scale next year and looks forward to assisting new/repeating exhibitors.
For a detailed look at the Japanese food and drink market and tips to help you understand your company’s business potential watch our Japanese Food & Drink Market webinar. (requires free sign-up)
Article by Julian Ryall, April 2014