Cellbond: Impacting On Safety In Japan

“The support from our local UKTI International Trade Adviser, Alan Fullerton, has been amazing. We would never have come this far without him. JETRO and Business Link Japan have also played key roles in our entry into the Japanese market. “

Mike Ashmead, Managing Director, Cellbond

Cellbond was founded in 1988 by Dr Mike Ashmead, who became involved in the niche market of manufacturing crash test barriers because he was driven by curiosity to meet an inquiry from a UK university. He believes that being “in the right place at the right time” was a big factor in his expansion in this market.

The company arrived in Japan 20 years ago and their products were sold by a representative in Japan. The situation changed earlier in 2014 when Cellbond decided to come into the market directly in order to offer a more extended product range for car safety testing such as crash test dummies.


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