Find out about the British companies exhibiting at Foodex 2016 and see if you could be doing business in Japan.
Successful Showcase for UK Companies at Foodex Japan 2016
British food is going from strength to strength in Japan, throwing off the long-held perception that it is unappetising and tasteless.
There was double the number of UK companies present at Foodex 2016 as compared with the 2015 exhibition.
Japanese consumers are known to favour products that are ‘Made in Britain,’ that are beautifully packaged, and that are heritage products, ones that have a story behind them.
Article by Vanessa Holden, May 2016.