Blippar: Leading the Way in Visual Recognition Software

“UK Trade & Investment are an extremely helpful organisation. They are always pulling out all the stops to introduce you to contacts and people of import.”

Sean Nichols, Managing Director – Japan

British technology company Blippar was founded in 2011 by by a team of former colleagues and friends – Ambarish Mitra and Omar Tayeb.  The platform itself went live in September 2011, and after opening a New York office established offices in San Francisco, LA, Chicago, Istanbul, Delhi, Amsterdam and most recently Tokyo.

Blippar is a visual recognition software application that acts as a visual browser, allowing users to have a more interactive experience with their surroundings.

When quizzed about why Blippar chose to enter the Japanese market, Managing Director of Blippar Japan Sean Nichols said, “There are three important aspects that are necessary for Blippar to even envisage entering any market – the percentage of smartphone penetration within a country’s population, having the right infrastructure in place to handle data transfer rapidly, and media spend on advertising and digital marketing budgets – and Japan has all of these in spades.”

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